WHo we are
Smak was founded in 2003 to dare brands to make an impact.
We believe in living bold.
We believe curiosity is living with purpose.
We believe brands need purpose.
We believe human connections matter.
We believe in the impact of emotional interactions.
We believe in aligning brand value to human values.
We believe engaged employees are emotionally committed.
We believe employees have powerful voices.
We believe marketing and HR are symbiotic.
We believe consumers care.
We believe employees care.
We believe CSR is marketing.
We believe in executional brilliance.
We believe in making it remarkable.
We believe in making an impact.
Smak is an impact agency that specializes in developing and bringing brand purpose and values to life.
We believe that well-defined brand purpose, translated into meaningful experiences and brand engagement, transforms consumers, employee and communities into brand advocates.
At Smak, we like to say that every brand has a BIG purpose and a little purpose and that by understanding both, we can create more meaningful experiences.
WHAT WE DO
WE USE PURPOSE TO GUIDE HOW BRANDS IMPACT THEIR COMMUNITIES
KNOW YOUR PURPOSE
Smak will help you discover your organizations Purpose. Already have a defined Purpose? That’s okay. You can move to stage 2!
LET PURPOSE BE YOUR GUIDE
Smak will work with you to develop Purpose-driven strategies to target your customers, your employees and your community social responsibility activities.
TAKE PURPOSE OFF THE PAGE
Smak uses experiential activations to take purpose off the pages of annual reports and build engagement with communities.