HSBC
Employer XM | Consumer XM | Cultural
Culture currency.
Challenge.
HSBC strives to embrace diverse cultures and communities by fostering connections with employees, clients and potential customers, recognizing customer loyalty, building client relationships, boosting employee retention and attracting new signups. Yet they still faced a challenge when it came to further embedding that culture and diversity across their entire organization. So they turned to us to help them do it.
Response.
We created the Currency of Culture gatherings. One, a Caribbean Tour where we took 64 exceptional employees on a four-night, five-day adventure to the Caribbean Islands. The other, a two-week Holiday Roadshow that delivered a blend of entertainment, culinary delights and cultural celebrations to gathered HSBC employees and loyal customers.
We also celebrated food and knowledge by focussing on large cultural events like Taste of India, Taste of the Middle East and the Canadian Chinese Youth Athletic Association’s Celebrity Basketball Tournament – a series of orchestrated events that helped forge indelible cultural connections between those in attendance. And after an extraordinary two weeks, hearts and minds were well and truly opened.
Impact: Giving advocates a reason to become advocates.
Working with Smak for our multitude of both client and internal staff events is always a pleasure. No matter the brief, Smak knows how to tackle it with experience and deliver with results. Thank you for all that you do and more!
Fabio Avella | Marketing Manager | HSBC Bank Canada