Be Courageous.
Be Extraordinary.
Make an Impact.

Our Philosophy

Smak was founded in 2003 with a vision to be the bridge between creative agencies and PR firms. Back then, creatives believed their work was PR-ready, while PR agents often disagreed. We saw an opportunity to unite both perspectives through innovative storytelling, using publicity stunts and activations that maintained creative integrity while authentically communicating brand stories.

As social media evolved, so did the demands on brands. Transparency became non-negotiable, and two-way conversations became critical. We took a step back to listen, realizing that many brands were missing the mark in how they activated their purpose. This epiphany led us to focus on helping organizations authentically bring their purpose to life

– without greenwashing or relying on superficial gestures. We believe in creating a true reflection of what a brand stands for.

Today, our mission extends beyond consumers to employees. It’s one thing to plaster values on a wall and hope they resonate – it’s another to embody those values through action. At Smak, we specialize in bringing your brand and its purpose off the page and into the real world, for both your customers and your team.

Let’s take your brand’s story to the next level. Call us, and together, we’ll create something unforgettable.