Nintendo
National Tours | Consumer XM | Demos

Pixel perfection.

Challenge.

A thrilling lineup of Nintendo products and games – from LABO and Super Smash Bros., through to Let’s Go, Eevee! and new Switch titles – were set to make waves in Canada. Our challenge was to stir up some noise and bring the gaming joy to life by getting them into the hands and hearts of as many Canadians as possible.

Response.

A Summer Tour to bring the Mushroom Kingdom and related worlds into a pixel-perfect reality. We popped up where the kids were – in Science Centres across three cities with the Switch LABO experience. We collaborated with Cineplex movie theatres and rode a float in the Santa Claus Parade to introduce Pokémon to moviegoers and waving onlookers. And we topped it off with a series of shopping mall and airport appearances.

Multiple events, multiple builds, takedowns and thousands of smiles across 235 exciting and educational days. Level up!

Impact: Worlds colliding. Magic happening.

I’ve gone from introductory meetings with you to your team becoming integral trusted partners (and most importantly friends) to me. Words cannot express the gratitude that I have for that.

Tim Kwong | Events and Social Media Manager | Nintendo