Toyota
Installation | Consumer XM | PR
Uncontained joy.
Challenge.
The Ontario Toyota Dealers Association recognized the power of meaningful community engagement and so they approached us with a clear challenge in mind: bring joy to Ontario’s communities by making the holiday season an unforgettable one.
Response.
We saw an opportunity to dial up the smiles by tapping into the family culture of advent and created the Wishmaker Advent Calendar—a 60ft tall structure, comprised of 24 shipping containers. We then asked people to forward their holiday wishes to the OTDA website. The catch? The wishes had to be for somebody else—somebody in the local community who they thought deserved a sprinkling of Christmas Magic.
Thousands of wishes were filtered down to 24 and, over the course of December, we invited each nominated person to the Wishmaker Advent Calendar, directing them to one of the 24 unique containers meant for them. Inside? Trips to Disneyland, Luxury Spa Days, a new Toyota, plus many more heartwarming surprises. Including all the sunny vibes you could ever ask for right there in the middle of winter.
