All Projects | Case Study: See all about our work with the Whitecaps
Along with experiential impressions from the “mobile billboard”, the Whitecaps moving truck and brand ambassador were also featured on Breakfast Television Vancouver . Over the course of 4 days over 100 pairs of Whitecaps tickets were handed out to loyal Whitecaps fans through a fun and engaging contest run through Whitecaps social media platforms.
Channel Integration
Broadcast
Out of Home
Alternative
smak proposed a moving truck that appeared to have thousands of soccer balls bursting out the back of a moving truck, wild postings, in store posters and a street team handing out collateral for the upcoming game.
To educate the target market that Whitecaps moved stadiums and settled at BC Place.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
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