Traffic on Robson Street had been in steady decline for years. RSBA was under pressure from high-paying retail tenants who felt a change was needed in the marketing program. Smak and other agencies were requested to meet with the RBSA Marketing Board for a presentation and Q&A. Smak was selected.

Future Shop’s methods for retail activation were too traditional for a company in the business of selling the latest technology. Methods like Scratch to Win and Spin the Wheel were neither on brand nor messaging.

To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.

The Vancouver Aquarium needed to raise awareness and start registration for the Great Canadian Shoreline Clean-up.

Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.

The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.