Traffic on Robson Street had been in steady decline for years. RSBA was under pressure from high-paying retail tenants who felt a change was needed in the marketing program. Smak and other agencies were requested to meet with the RBSA Marketing Board for a presentation and Q&A. Smak was selected.
Future Shop’s methods for retail activation were too traditional for a company in the business of selling the latest technology. Methods like Scratch to Win and Spin the Wheel were neither on brand nor messaging.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.
To educate the target market that Whitecaps moved stadiums and settled at BC Place.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”
Smak sourced Canada’s only Certified LEGO Professional, Robin Sather, to build a drafty castle door entirely out of LEGO bricks, which stands 10 feet wide by 7 feet tall. The drafty door, complete with breeze, draws on the importance of draftproofing a home to be more Power Smart and to save more money.
Through some innovation and electronic trickery, smak created a spectacular, eye-catching billboard as part of an all encompassing, Power Smart campaign.
Smak transformed a 2D medium into a 3D experience and engaged Subaru’s target audience in a novel way.
Going into the 2011 holiday season, BC Hydro wanted to encourage British Columbians to replace their old incandescent Christmas lights with Energy Star LED Christmas lights. BC Hydro’s goal was to increase their Facebook fan base through an interactive, online application.
The Vancouver Aquarium needed to raise awareness and start registration for the Great Canadian Shoreline Clean-up.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
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