We specialize in mass to grass
Debate: Impressions VS Engagements
There’s an age old debate in media dollars about the value of impressions versus engagements. At smak we believe it’s not this versus that but rather determining the correct ratio of engagements to impressions delivered.
We are the agency’s agency in bringing award winning work to life and believe no award winning ideas should die on the production floor. Think of us as an extension to your production team, we’re here to be your logistic specialists. Often there isn’t a clear cut solution on where to communicate the creative, we can help find the where. Whether it’s a traditional or non-traditional application we’ll find the best creative solution to compliment the work. Below are a couple of case studies of how we helped agencies produce award winning work.
Mass to Grass
In order to build a better relationship with the target market we believe you need to connect the dots from impressions to engagements. At smak we create tangible advertising, a full brand experience. The target market is challenging traditional push messaging and is looking for a deeper more meaningful experience with brands. Smak specializes in “where” the target market lives, plays and works and creates impactful authentic interceptions with them. Below are a couple of case studies where we’ve taken our clients from impressions to engagements.
At the end of a campaign the only thing that counts are the results. We believe in reliability and accountability. Accountability requires clear directives and measurable goals that are strictly adhered to. Reliability is trust and we will ensure success in our work from briefing to execution. We’re all about collaboration and will openly engage and work with your partners or preferred vendors as needed. No matter the desired result we build unique, memorable experiences to ensure successful measurable results. Take a look at a couple of case studies that garnered huge results.
Robson Street Fashion Makeover
Traffic on Robson Street, formerly Vancouver’s premier shopping district, has been declining for years. The Robson Street Business Association selected smak to help re-market and re-energize the strip.
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BC Hydro Likes Up the Holidays
As the 2011 holiday season was approaching, BC Hydro wanted to encourage British Columbians to replace their old incandescent Christmas lights with Energy Star LED Christmas lights. BC Hydro’s goal was to increase their Facebook fan base through an interactive, online application that would reward the target market for their participation with the campaign.
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