What We Do

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Vancouver got strutting on Vancouver’s Runway, Robson Street


Traffic on Robson Street had been in steady decline for years. RSBA was under pressure from high-paying retail tenants who felt a change was needed in the marketing program. Smak and other agencies were requested to meet with the RBSA Marketing Board for a presentation and Q&A. Smak was selected.


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Future Shop delivers “Exciting Stuff” as they open their doors


Future Shop’s methods for retail activation were too traditional for a company in the business of selling the latest technology. Methods like Scratch to Win and Spin the Wheel were neither on brand nor messaging.


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Cube Condos let the inner voyeur learn what not to do with power


To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.


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Whitecaps settle into new home at BC Place


To educate the target market that Whitecaps moved stadiums and settled at BC Place.


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BC Hydro gives a reminder that simple pleasures are precious


To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”


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Great canadian Shoreline clean-up brings to life the realities of litter


The Vancouver Aquarium needed to raise awareness and start registration for the Great Canadian Shoreline Clean-up.


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Hurling down a mountain at 90km/h for the dairy farmers of canada


Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.


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Ready, set, commute faster with züm


The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.


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