Smak, in collaboration with creative agency Slingshot, launched the Vancouver Whitecaps 2012 Season ticket campaign. Smak’s integrated channel strategy is connecting with consumers through a range of mediums from elevator installations to custom murals. Smak also brought the excitement of the MLS to the social arena using full-motion cinema. This season ticket campaign captured the passion of a team ready to re-enter the fray. The Whitecaps Season opened March 10th, 2012.