All Projects | Case Study: the Vancouver Whitecaps
Smak, in collaboration with creative agency Slingshot, launched the Vancouver Whitecaps 2012 Season ticket campaign. Smak’s integrated channel strategy is connecting with consumers through a range of mediums from elevator installations to custom murals. Smak also brought the excitement of the MLS to the social arena using full-motion cinema. This season ticket campaign captured the passion of a team ready to re-enter the fray. The Whitecaps Season opened March 10th, 2012.
The Vancouver Whitecaps Football Club was moving into its newly-renovated home and needed to increase single-game ticket buys and build awareness with fans and Vancouverites in general.
To increase cheese sales in BC, the Dairy Farmers of Canada recognized that they had to educate families about Canadian cheeses. TAXI and smak were approached to dream up an engaging and memorable way to deliver their message and achieve their objectives.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
