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Take the Future Shop Hockey Challenge

Future Shop challenged their customers’ hockey skills with their  digital game: The Future Shop Hockey Challenge. The game featured three different hockey challenges players had to fight their way through to stay on top of the leaderboard. Any player that participated had the chance to win one of two LG Cinema 3D LED TV grand prize packs. Those players who battled it out for a top ten score got  placed in a random draw for three additional weekly LG Cinema 3D LED TV prizes. Players bragged about their score and the hockey badges they unlocked over Twitter and Facebook. The Future Shop Hockey Challenge was live from March 23 to April 12, 2012.

This project was brought to life through a collaboration with Pound & Grain.


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Ready, set, commute faster with züm


The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.


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Subaru Sticks to the Road

Subaru sticks to the road


Subaru wanted to execute a never-before-seen billboard stunt in the Toronto market. DDB Toronto dreamt up a great out-of-home idea but faced a challenge: How to execute it?


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Toronto Snowmen in the City


Tourism Toronto’s mandate was to increase out-of-town traffic into the city of Toronto. Smak was tasked to create an opportunity for visitors to showcase Toronto to their online networks.


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