Future Shop challenged their customers’ hockey skills with their digital game: The Future Shop Hockey Challenge. The game featured three different hockey challenges players had to fight their way through to stay on top of the leaderboard. Any player that participated had the chance to win one of two LG Cinema 3D LED TV grand prize packs. Those players who battled it out for a top ten score got placed in a random draw for three additional weekly LG Cinema 3D LED TV prizes. Players bragged about their score and the hockey badges they unlocked over Twitter and Facebook. The Future Shop Hockey Challenge was live from March 23 to April 12, 2012.
This project was brought to life through a collaboration with Pound & Grain.