All Projects | Case Study: See all about our work with with Subaru
The eye-catching billboard wowed commuters on the Gardiner Expressway, redefining the saying “sticks to the road”. This exciting installation won numerous awards and generated quality press.
DDB Toronto called on smak to make their dreams a reality and pull off a one-day stunt in the heart of the city, wowing the drivers of Toronto. The unique billboard, designed to make it look as though the car was pulled onto the road, was created, erected and maintained by smak. This ensured Subaru hit the road with the exact design originally imagined, transforming a 2D medium into a 3D experience and engaging Subaru’s target audience in a novel way.
Subaru wanted to execute a never-before-seen billboard stunt in the Toronto market. DDB Toronto dreamt up a great out-of-home idea but faced a challenge: How to execute it?
Tourism Toronto’s mandate was to increase out-of-town traffic into the city of Toronto. Smak was tasked to create an opportunity for visitors to showcase Toronto to their online networks.
Leading up to Power Smart month, BC Hydro needed to convey to consumers, via an innovative out-of-home campaign, that LED light bulbs were more efficient and lasted longer than traditional incandescent bulbs.