Refusal to participate was less than 2% overall. More than 6000 direct engagements were tracked. Feedback from Brampton Transit has been overwhelming positive and thankful.
The Züm line is quicker with fewer stops and advanced technology. A seamless campaign theme was needed to bring those attributes to life. Smak recommended an entertaining concept and activation that centered around a quick transition Pitt Stop. One of the key tactics was an activation at the York University Campus.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
During BC Hydro’s 2012 Power Smart Month, smak was asked to engage and educate British Columbians on how to waste less energy during their morning routines through an interactive and innovative experience.
The Great Canadian Shoreline Clean-up is an important environmental cause spearheaded by the Vancouver Aquarium. Awareness needed to be generated about an upcoming volunteer registration.