Refusal to participate was less than 2% overall. More than 6000 direct engagements were tracked. Feedback from Brampton Transit has been overwhelming positive and thankful.
The Züm line is quicker with fewer stops and advanced technology. A seamless campaign theme was needed to bring those attributes to life. Smak recommended an entertaining concept and activation that centered around a quick transition Pitt Stop. One of the key tactics was an activation at the York University Campus.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
To educate the target market that Whitecaps moved stadiums and settled at BC Place.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”.
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