One word.
Impact.
POV
By Smak. | 2 minute read
From our beginning, the decision to name our agency Smak was a deliberate act of defiance, a statement that demanded attention. It wasn’t just a name; it was a declaration of intent, a bold and audacious move that resonated both physically and psychologically. It wasn’t just about making noise, it was about making an impact.
Fast forward 20 years, and we found ourselves at a crossroads, reflecting on our past achievements and envisioning the future we want to build. We delved deep into the core of our work, questioning why it mattered and why we strived relentlessly for excellence every single day. The answer was simple, yet profound. Impact.
And so our brand evolved – emerging as Smak Impact Agency, with a foundation of being purpose-led and a drive to make an impact.
In an industry often tainted by cynicism, you might be curious about the significance of adding a single word to our name. Let us enlighten you. While many agencies confine themselves within narrow definitions, we refuse to be boxed in. Yes, we excel in experiential marketing, but we refuse to be labelled solely as an experiential agency.
We collaborate with clients to unearth their purpose and breathe life into it through meaningful engagement with employees, consumers, and communities. Yet, we resist being pigeonholed as a purpose agency. We craft employer brands but reject the notion of being just an employer branding agency.
At Smak, we recognize the intrinsic value of experiences and engagement in everything we undertake. We comprehend the connection between these two elements – impact. It’s the driving force behind every action we take; it’s the lasting impression we aim to leave beyond fleeting moments.
Impact isn’t just a concept at Smak; it’s an attitude that permeates every facet of our existence. It’s the unwavering confidence and conviction in the power and significance of our ideas and actions. It’s the resolute determination to shape outcomes and influence change. It’s the pride we take in every meticulous detail of our work. It’s about daring to push boundaries, challenge conventions, and embrace discomfort with unyielding courage – that’s gumption.
Impact. One word says it all.