All Projects | Case Study:
Smak has been hired to re-brand, position and launch Playboy Energy Drink across Canada through memorable experiential, social and traditional media. Working closely with the PBE team and creative agency Pound & Grain, the three companies plan to add a little sophistication to the stagnant, extreme sports-crazy energy drink market. Beginning this summer, Canadians can expect to be properly charged up and have their senses dazzled by Playboy Energy’s pleasure-seeking pathos.
Produce a high inclined ramp to demonstrate the power of VW’s 4Motion technology and capture the demonstration on video.
Leading up to Power Smart month, BC Hydro needed to convey to consumers, via an innovative out-of-home campaign, that LED light bulbs were more efficient and lasted longer than traditional incandescent bulbs.
The Vancouver Whitecaps Football Club was moving into its newly-renovated home and needed to increase single-game ticket buys and build awareness with fans and Vancouverites in general.
