During the inaugural episode of The Real Housewives of Vancouver, aired on Slice, smak nestled three Closed Captions in-between collagen lips and catty comments to showcase their brand. The Closed Captions commented on the show's content all while showing the importance for media agencies to develop program-relevant messaging whenever feasible. Smak predicted that audience ratings would far surpass network estimates, and therefore many of the advertised brands could do a better job aligning with the program environment. Smak’s Closed Captions promoted their brand authenticity and stance on real world media against the “augmented reality” of The Real Housewives of Vancouver. The results surpassed expectations. Real Housewives of Vancouver was the highest-ever program premiere on the network for Adults 25-54.
During the inaugural episode of The Real Housewives of Vancouver, aired on Slice, smak nestled three Closed Captions in-between collagen lips and catty comments to showcase their brand.
Apr 5 2012Read more »
Future Shop is challenging their customers' hockey skills with their new digital game: The Future Shop Hockey Challenge. The game features three different hockey challenges that players have to fight their way through to stay on top of the leaderboard.
Mar 23 2012Read more »
At the crack of dawn, BC Hydro launched a digital clock display that caught passers-by off guard. All 73 clocks were set one hour fast to remind Vancouverites about Daylight Savings on March 11th.
Mar 7 2012Read more »
BC Hydro is at it again with another innovative out-of-home campaign. BC Hydro’s digital light board is back in its second run, this time in support of their Spring Lighting Campaign.
Mar 1 2012Read more »
The Whitecaps share some love on Valentine's Day. Brand ambassadors handout Valentine's cards and share some sweets on V-day.
Feb 15 2012Read more »We are one of Canada's only media agencies offering in-house innovative and integrated media solutions from mass media to grass-roots experiential marketing.
Feb 10 2012Read more »
Smak, in collaboration with creative agency Slingshot, has launched the Vancouver Whitecaps 2012 Season ticket campaign. Smak's integrated channel strategy is connecting with consumers through a range of mediums from elevator installations to custom murals.
Feb 6 2012Read more »
On December 29th, 2011 Future Shop launched their Liquidation Centre, the first of its kind. Located in Montreal QC, Canada the Future Shop Liquidation Centre sells clearance goods at or below cost that are geared towards the price conscious consumer.
Jan 6 2012Read more »
This holiday season The Donnelly Group has donated their media dollars to encourage the local Vancouver Community to donate to the Greater Vancouver Food Bank over the holidays.
Dec 7 2011Read more »
To raise awareness and encourage people to make the switch from old, incandescent energy-guzzling holiday lights to Power Smart seasonal LED lights, a unique interactive holiday tree is currently on display at the Sears at Pacific Centre in Vancouver.
Dec 6 2011Read more »
To launch their newest phone the Samsung Galaxy Nexus android phone, Samsung and Future Shop hosted a free concert by Canadian band The Sheepdogs on Wednesday, December 7 at Yonge-Dundas Square in Toronto.
Dec 6 2011Read more »
Every photo snapped of a Giant Snowman in Toronto and sent through text or email will equate to an automatic $2 donation to the Starlight Children's Foundation Canada on behalf of Tourism Toronto.
Dec 6 2011Read more »© 2011 smak. All rights reserved.
