PR helped drive millions of media impressions leading up to and after the event. The past event drew a crowd of 12,500.
A great event needs a great strategic location. Enter Whistler – the perfect venue, particularly when your event coincides with the Crankworx Mountain Bike Festival. Media dollars were limited so we went to work securing sponsorships, executing PR, and establishing multiple in-bar promos to generate daredevil discussions, driving word of mouth. Building awareness and getting people there is one thing, delivering the promised excitement is another. We were responsible for venue negotiation, sponsorship activation, production, and all aspects of event management, right down to warming the knives to get that perfect cut of cheese.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
As the 2011 holiday season was approaching, BC Hydro wanted to encourage British Columbians to replace their old incandescent Christmas lights with Energy Star LED Christmas lights. BC Hydro’s goal was to increase their Facebook fan base through an interactive, online application that would reward the target market for their participation with the campaign.
To educate the target market that Whitecaps moved stadiums and settled at BC Place.
© 2011 smak. All rights reserved.
