All Projects | Case Study: the Dairy Farmers of Canada
PR helped drive millions of media impressions leading up to and after the event. The past event drew a crowd of 12,500.
A great event needs a great strategic location. Enter Whistler – the perfect venue, particularly when your event coincides with the Crankworx Mountain Bike Festival. Media dollars were limited so we went to work securing sponsorships, executing PR, and establishing multiple in-bar promos to generate daredevil discussions, driving word of mouth. Building awareness and getting people there is one thing, delivering the promised excitement is another. We were responsible for venue negotiation, sponsorship activation, production, and all aspects of event management, right down to warming the knives to get that perfect cut of cheese.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
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