All Projects | Case Study: Future Shop
Consumers love the game. During the 12 hour period that the Crack the Code kiosks were open over 500 people engaged with and got excited about Future Shop brand. Those users with quick minds and faster fingers cracked the code and made it to the top of the leaderboard. Their skill was awarded with technology prizes, gift cards, and more.
Integrated teams, smak and Pound & Grain developed a cutting edge promotional tool that built on Future Shop’s current “Exciting Stuff” campaign, to be activated at a retail level. An iPad kiosk was created where users had to beat the machine. Cracking the code and being on top of the leaderboard meant that they could win prizes. The longer they played the more difficult the game became.
Future Shop’s methods for retail activation were too traditional for a company in the business of selling the latest technology. Methods like Scratch to Win and Spin the Wheel were neither on brand nor messaging.
Traffic on Robson Street had been in steady decline for years. RSBA was under pressure from high-paying retail tenants who felt a change was needed in the marketing program. Smak and other agencies were requested to meet with the RBSA Marketing Board for a presentation and Q&A. Smak was selected.
Subaru wanted to execute a never-before-seen billboard stunt in the Toronto market. DDB Toronto dreamt up a great out-of-home idea but faced a challenge: How to execute it?
To educate the target market that Whitecaps moved stadiums and settled at BC Place.
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