Tourism Toronto’s mandate was to increase out-of-town traffic into the city of Toronto. Smak was tasked to create an opportunity for visitors to showcase Toronto to their online networks.

Leading up to Power Smart month, BC Hydro needed to convey to consumers, via an innovative out-of-home campaign, that LED light bulbs were more efficient and lasted longer than traditional incandescent bulbs.

To create a moving float that would host a wedding ceremony for a New York couple during Toronto’s Pride Parade.