All Projects | Case Study: BC Hydro
Along with massive experiential impressions, BC Hydro received more than 20 press hits valued at 3 times the cost of the entire experiential program. 91% of consumers surveyed said the execution will help change their energy consumption habits.
Smak proposed allowing the public to spot the difference by peeking into people’s lives. The Power Smart cube condos, with live-in actors, featured glass walls allowing commuters and shoppers to look into the cubes to learn to live and work efficiently, and what not to do.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness as well as behavioral changes to promote energy efficiency.
“The condo cubes were the perfect activation to kick off Power Smart Month. The cubes achieved our objectives of changing energy consumption behaviour, creating buzz, sharability in the social media space and PR exposure. Smak generated a unique idea, on strategy and executed it flawlessly. 91% of consumers surveyed said the execution will help change their energy consumption habits.” Tiffany Kask, BC Hydro
The Vancouver Aquarium needed to raise awareness and start registration for the Great Canadian Shoreline Clean-up.
Future Shop’s methods for retail activation were too traditional for a company in the business of selling the latest technology. Methods like Scratch to Win and Spin the Wheel were neither on brand nor messaging.
Leading up to Power Smart month, BC Hydro needed to convey to consumers, via an innovative out-of-home campaign, that LED light bulbs were more efficient and lasted longer than traditional incandescent bulbs.
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