All Projects | Case Study:
At the crack of dawn, BC Hydro launched a digital clock display that caught passers-by off guard. All 73 clocks were set one hour fast to remind Vancouverites about Daylight Savings on March 11th, 2012. An extra hour of sunlight means staying outside longer, and turning on lights later. The public shared how they valued an extra hour of daylight on Twitter with #daylightsavings @PowerSmartBC.
Tourism Toronto’s mandate was to increase out-of-town traffic into the city of Toronto. Smak was tasked to create an opportunity for visitors to showcase Toronto to their online networks.
The Great Canadian Shoreline Clean-up is an important environmental cause spearheaded by the Vancouver Aquarium. Awareness needed to be generated about an upcoming volunteer registration.
Subaru wanted to execute a never-before-seen billboard stunt in the Toronto market. DDB Toronto dreamt up a great out-of-home idea but faced a challenge: How to execute it?
