All Projects | Case Study: BC Hydro Light Board Project
Beyond the impressions that were generated by the high-traffic billboard itself, social media lit up along with the ad. Partner sales jumped during the month and BC Hydro has asked smak to execute the board again in early 2012.
Through some innovation and electronic trickery, smak created a spectacular, eye-catching billboard as part of an all encompassing campaign. A four-phase electronic switch was created to simulate hundreds of incandescent bulbs “burning out” to deliver a simple and effective message that “LED bulbs last longer”.
Leading up to Power Smart month, BC Hydro needed to convey to consumers, via an innovative out-of-home campaign, that LED light bulbs were more efficient and lasted longer than traditional incandescent bulbs.
To develop an idea that would drive Toronto residents to Lake Ontario to celebrate the 100th anniversary of the Toronto Port Authority.
As the 2011 holiday season was approaching, BC Hydro wanted to encourage British Columbians to replace their old incandescent Christmas lights with Energy Star LED Christmas lights. BC Hydro’s goal was to increase their Facebook fan base through an interactive, online application that would reward the target market for their participation with the campaign.