All Projects | Case Study: BC Hydro for Team Power Smart
This campaign is still in-market, and final metrics have not yet been documented. Results will be posted at the end of April 2012 when this Team Power Smart contest closes.
Smak sourced Canada’s only Certified LEGO Professional, Robin Sather, to build a drafty castle door entirely out of LEGO bricks, which stands 10 feet wide by 7 feet tall. The drafty door, complete with breeze, draws on the importance of draftproofing a home to be more Power Smart and to save more money. To reflect this LEGO door online, Pound & Grain built a custom microsite that features a time-lapsed video of Robin building the drafty door. This microsite is being sent to Team Power Smart members via BC Hydro’s monthly Connected Newsletter, and asks members to watch the video and then guess how many bricks it took to build the drafty door. Prizing includes LEGO sets and Telus World of Science Memberships.
There are approximately 344,000 Team Power Smart members across British Columbia, and smak was asked to create an exclusive and rewarding online experience for these loyal members. Additionally, Team Power Smart wanted a physical presence, or installation, at Telus World of Science during the LEGO Castle Adventure Exhibition.
The community engagement for the inaugural launch of the first ZÜM’s BRT line did not meet expectations. Upon an RFQ, smak was awarded the campaign. The challenge was a new concept was required and the campaign launched in less than 3 weeks.
To launch Power Smart Month, BC Hydro engaged smak to develop and execute a campaign idea that would drive awareness to the harsh realities that “Power is Precious”.
Beginning in 2008, smak and TAXI Vancouver were tasked to help promote and execute the first ever major annual Cheese Rolling Festival. Cheese rolling is a centuries old tradition, where daredevils chase a large wheel of cheese down a very steep hill. Crazy? Yes. Fun? Absolutely! The ultimate purpose was to promote Canadian cheese and The Dairy Farmers of Canada.
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